Brand Logo & Digipack

Brand Logo


Digipack

Research

Formats of Digipacks -
  • 4 pack  including 1 front, 1 back, 2 inside sleeves
  • 6 pack including 1 front, 1 back, 4 inside sleeves(typically lyric sheets)
Conventions of Digipacks -
  • Book style paperboard or card stock outer binding
  • Plastic tray inside capable of holding a CD or DVD
  • Lightweight and Eco-friendly
Norms for Hip-Hop -
  • Race
  • Appreciation for Rap Music
  • Certain Fashion Style
  • Association to graffiti, skating or other urban activities
  • Being in a gang
Key artists in Hip-Hop and their Digipack style -

Lil Wayne - Carter III

Inside the cover are all photos of him rather than patterned or textual photos that are associated with his star image such as Rihannas digipack where she uses flowers for her inside sleeves
Planning

Photoshoot for digipack -







Final Digipack 4 peice -


Front




Back


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